Native advertising

In 2021, Mattel expanded their marketing communications using Kidoz technology. The aim was to boost the growth of key brands such as Barbie, Hotwheels and Uno. Mattel used Kidoz to target contextual and thematic ads to defined target groups. Campaigns were constantly optimized for maximum impact. The result was an excellent click-through rate of 8.54%.

The Polish McDonald's wanted to extend the intervention beyond the children's target group. They used Prado to target parents for communication. The campaign consisted of 2 mil. 30-second video with an average VCR of 96%.

AVON decided not to use only classic TV advertising in their Christmas campaign strategy, but to expand their media mix by including video spots on the Prado platform. The main goal of this awareness campaign was to reach as many female users in the target group as possible. The completion rate was 98.34%, well above the benchmark of 85%, and the click-through rate was 8.09%, which exceeded the expected 5%.

SpinMaster is a global toy manufacturing company. They primarily used TV and YouTube to communicate, but wanted to use new channels, which had been underestimated up to that point, to build awareness. The campaign had 16.3 million video views in eight countries and a click-through rate of 4.7%.